Christian Bluemelhuber

Christian Bluemelhuber is one of Europe's most distinguished experts in the area of marketing innovation. He currently holds the Interbrew Baillet-Latour Chair in Euro-marketing at Solvay. Following graduation from the Ludwig Maximilian University in Munich (M.A., Ph.D.), he served as assistant professor at the Technical University of Munich, assistant professor at the Virginia Tech University and Ogilvy Professor for Brand Management at Solvay. Professor Bluemelhuber gained practical experience as assistant director at the Center of Global Brand Leadership and as a business consultant for such companies as Daimler-Chrysler, Deutsche Bahn, Gore, Lufthansa, L'Oréal and Oracle.